Designer: Jianqing Yin, Hyeryun Nam, Shanshan Chen
Supervisor: Thomas Delaney
Client: Student assignment
Branding - Future of Butter
This is a fictional rebranding for Breakstone's butter. Many people dislike soggy toasts, but they do like the buttery flavor. As human-centered designer, our team reinvent the way of experiencing butter. To keep the butter in the small crystal form, people could have a better experience with buttery crunchy toast. Enjoy! Thank you!
